Leo Fender
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Clarence Leonidas Fender (August 10, 1909 – March 21, 1991) was an American inventor known for designing the
Fender Stratocaster The Fender Stratocaster, colloquially known as the Strat, is a model of electric guitar designed from 1952 into 1954 by Leo Fender, Bill Carson, George Fullerton, and Freddie Tavares. The Fender Musical Instruments Corporation has continuously ...
. He also founded the
Fender Musical Instruments Corporation The Fender Musical Instruments Corporation (FMIC, or simply Fender) is an American manufacturer of instruments and amplifiers. Fender produces acoustic guitars, bass amplifiers and public address equipment, however it is best known for its ...
. In January 1965, he sold Fender to
CBS CBS Broadcasting Inc., commonly shortened to CBS, the abbreviation of its former legal name Columbia Broadcasting System, is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainmen ...
, and later founded two other musical instrument companies, Music Man and
G&L Musical Instruments G&L is an American guitar manufacturing company founded by Leo Fender, George Fullerton, and Dale Hyatt in the late 1970s. G&L produces electric guitars and basses with designs based on some classic Fender instruments. The company also produces ...
. The guitars, basses, and amplifiers he designed from the 1940s on are still widely used: the
Fender Telecaster The Fender Telecaster, colloquially known as the Tele , is an electric guitar produced by Fender. Together with its sister model the Esquire, it is the world's first mass-produced, commercially successful Les Paul had built a prototype solid bo ...
(1950) was the first mass-produced solid-body electric guitar; the
Fender Stratocaster The Fender Stratocaster, colloquially known as the Strat, is a model of electric guitar designed from 1952 into 1954 by Leo Fender, Bill Carson, George Fullerton, and Freddie Tavares. The Fender Musical Instruments Corporation has continuously ...
(1954) is among the most iconic electric guitars; the
Fender Precision Bass The Fender Precision Bass (often shortened to "P-Bass") is a model of electric bass guitar manufactured by Fender Musical Instruments Corporation. In its standard, post-1957 configuration, the Precision Bass is a solid body, four-stringed instrum ...
(1951) set the standard for electric basses, and the
Fender Bassman The Fender Bassman is a bass amplifier series introduced by Fender during 1952. Initially intended to amplify bass guitars, the 5B6 Bassman was used by musicians for other instrument amplification, including the electric guitar, harmonica, and ...
amplifier, popular in its own right, became the basis for later amplifiers (notably by
Marshall Marshall may refer to: Places Australia * Marshall, Victoria, a suburb of Geelong, Victoria Canada * Marshall, Saskatchewan * The Marshall, a mountain in British Columbia Liberia * Marshall, Liberia Marshall Islands * Marshall Islands, an i ...
and
Mesa Boogie Mesa/Boogie (also known as Mesa Engineering) is an American company in Petaluma, California, that manufactures amplifiers and other accessories for guitars and basses. It has been in operation since 1969. Mesa was started by Randall Smith as a s ...
) that dominated
rock and roll music Rock and roll (often written as rock & roll, rock 'n' roll, or rock 'n roll) is a genre of popular music that evolved in the United States during the late 1940s and early 1950s. It originated from African-American music such as jazz, rhythm an ...
. Leo Fender was inducted into the
Rock and Roll Hall of Fame The Rock and Roll Hall of Fame (RRHOF), sometimes simply referred to as the Rock Hall, is a museum A museum ( ; plural museums or, rarely, musea) is a building or institution that cares for and displays a collection of artifacts and othe ...
in 1992. His instruments were played by many
Rock and Roll Hall of Fame The Rock and Roll Hall of Fame (RRHOF), sometimes simply referred to as the Rock Hall, is a museum A museum ( ; plural museums or, rarely, musea) is a building or institution that cares for and displays a collection of artifacts and othe ...
inductees such as
Jimi Hendrix James Marshall "Jimi" Hendrix (born Johnny Allen Hendrix; November 27, 1942September 18, 1970) was an American guitarist, singer and songwriter. Although his mainstream career spanned only four years, he is widely regarded as one of the most ...
,
Eric Clapton Eric Patrick Clapton (born 1945) is an English rock and blues guitarist, singer, and songwriter. He is often regarded as one of the most successful and influential guitarists in rock music. Clapton ranked second in ''Rolling Stone''s list of ...
and
Stevie Ray Vaughan Stephen Ray Vaughan (October 3, 1954 – August 27, 1990) was an American musician, best known as the guitarist and frontman of the blues rock trio Stevie Ray Vaughan and Double Trouble. Although his mainstream career spanned only seven years, ...
. Fender never learned to play the instruments.


Biography


Early life

Clarence Leonidas Fender ("Leo") was born on August 10, 1909, to Clarence Monte Fender and Harriet Elvira Wood, owners of a successful orange grove located between
Anaheim Anaheim ( ) is a city in northern Orange County, California, part of the Los Angeles metropolitan area. As of the 2020 United States Census, the city had a population of 346,824, making it the most populous city in Orange County, the 10th-most p ...
and
Fullerton, California Fullerton ( ) is a city located in northern Orange County, California, United States. As of the 2020 census, the city had a total population of 143,617. Fullerton was founded in 1887. It secured the land on behalf of the Atchison, Topeka and Sa ...
, United States. At the age of 8 years, Leo developed a tumor in his left eye, resulting in the eye being removed and being replaced with a glass eye, making him ineligible for the draft in World War II later in life. While he was young he played piano, and then switched to saxophone. However, his interest in saxophone did not last long as he focused more and more on electronics. From an early age, Fender showed an interest in tinkering with electronics. When he was 13 years old, his uncle, who ran an automotive-electric shop, sent him a box filled with discarded car radio parts, and a battery. The following year, Leo visited his uncle's shop in
Santa Maria, California Santa Maria (Spanish language, Spanish for "Mary, mother of Jesus, St. Mary") is a city near the Central Coast (California), Central Coast of California in northern Santa Barbara County, California, Santa Barbara County. It is approximately no ...
, and was fascinated by a radio his uncle had built from spare parts and placed on display in the front of the shop. Leo later claimed that the loud music coming from the speaker of that radio made a lasting impression on him. Soon thereafter, Leo began repairing radios in a small shop in his parents' home. In the spring of 1928, Fender graduated from
Fullerton Union High School Fullerton Union High School is a public high school located in the Orange County, California city of Fullerton, operated by the Fullerton Joint Union High School District. History In 1893 a special election was held to create Fullerton Union High ...
, and entered
Fullerton Junior College Fullerton College (FC) is a public community college in Fullerton, California. The college is part of the California Community Colleges System and the North Orange County Community College District. Established in 1913, it is the oldest communit ...
that fall, as an accounting major. While he was studying to be an accountant, he continued to teach himself electronics, and tinker with radios and other electrical items but never took any kind of electronics course. After college, Fender took a job as a delivery man for Consolidated Ice and Cold Storage Company in Anaheim, where he was later made the bookkeeper. It was around this time that a local band leader approached him, asking if he could build a
public address system A public address system (or PA system) is an electronic system comprising microphones, amplifiers, loudspeakers, and related equipment. It increases the apparent volume (loudness) of a human voice, musical instrument, or other acoustic sound sou ...
(PA) for use by the band at dances in Hollywood. Fender was contracted to build six of these PA systems. In 1933, Fender met Esther Klosky, and they were married in 1934. About that time, he took a job as an accountant for the California Highway Department in
San Luis Obispo San Luis Obispo (; Spanish for " St. Louis the Bishop", ; Chumash: ''tiłhini'') is a city and county seat of San Luis Obispo County, in the U.S. state of California. Located on the Central Coast of California, San Luis Obispo is roughly halfwa ...
. In a depression government change, his job was eliminated, and he then took a job in the accounting department of a tire company. After working there for six months, Fender lost his job along with the other accountants in the company.


Fender Radio Service

In 1938, with a borrowed $600, Leo and Esther returned to Fullerton, and Leo started his own radio repair shop, "Fender Radio Service". Soon, musicians and band leaders began coming to him for public address systems, which he built, rented, and sold. They also visited his store for amplification for the amplified acoustic guitars that were beginning to show up on the southern California music scene – in big band and jazz music, and for the electric "Hawaiian" or "
lap steel The lap steel guitar, also known as a Hawaiian guitar, is a type of steel guitar without pedals that is typically played with the instrument in a horizontal position across the performer's lap. Unlike the usual manner of playing a traditional ac ...
" guitars becoming popular in country music.


Early guitar builds

During
World War II World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the vast majority of the world's countries—including all of the great powers—forming two opposin ...
, Fender met Clayton Orr "Doc" Kauffman, an inventor and lap steel player who had worked for
Rickenbacker Rickenbacker International Corporation is a string instrument manufacturer based in Santa Ana, California. The company is credited as the first known maker of electric guitars – a steel guitar in 1932 – and today produces a range ...
, which had been building and selling lap steel guitars for a decade. While with Rickenbacker, Kauffman had invented the " Vibrola" tailpiece, a precursor to the later vibrato tailpiece. Fender convinced him that they should team up, and they started the "K&F Manufacturing Corporation" to design and build amplified Hawaiian guitars and amplifiers. In 1944, Fender and Kauffman patented a lap steel guitar with an electric pickup already patented by Fender. In 1945, they began selling the guitar in a kit with an amplifier designed by K&F. In 1946, Doc pulled out of K&F and Fender revised the company and renamed it "Fender Manufacturing", and then later "Fender Electric Instrument Co." at the end of 1947 and he handed over the reins of his radio shop to Dale Hyatt.


Development of the electric guitar: Esquire/Broadcaster/Telecaster

As the
Big Band A big band or jazz orchestra is a type of musical ensemble of jazz music that usually consists of ten or more musicians with four sections: saxophones, trumpets, trombones, and a rhythm section. Big bands originated during the early 1910s an ...
s fell out of vogue towards the end of World War II, small combos playing
boogie-woogie Boogie-woogie is a genre of blues music that became popular during the late 1920s, developed in African-American communities since 1870s.Paul, Elliot, ''That Crazy American Music'' (1957), Chapter 10, p. 229. It was eventually extended from pian ...
,
rhythm and blues Rhythm and blues, frequently abbreviated as R&B or R'n'B, is a genre of popular music that originated in African-American communities in the 1940s. The term was originally used by record companies to describe recordings marketed predominantly ...
,
western swing Western swing music is a subgenre of American country music that originated in the late 1920s in the Western United States, West and Southern United States, South among the region's Western music (North America), Western string bands. It is dan ...
, and
honky-tonk A honky-tonk (also called honkatonk, honkey-tonk, or tonk) is both a bar that provides country music for the entertainment of its patrons and the style of music played in such establishments. It can also refer to the type of piano (tack piano) ...
formed throughout the United States. Many of these outfits embraced the electric guitar because it could give a few players the power of an entire horn section. Pickup-equipped
archtop An archtop guitar is a hollow electric or semi-acoustic guitar with a full body and a distinctive arched top, whose sound is particularly popular with jazz, blues, and rockabilly players. Typically, an archtop guitar has: * Six strings * An arc ...
s were the guitars of choice in the dance bands of the late 1940s, but the increasing popularity of roadhouses and dance halls created a growing need for louder, cheaper, and more durable instruments. Players also needed 'faster' necks and better intonation to play what the country players called "take-off lead guitar." In the late 1940s, solid-body electric guitars began to rise in popularity, yet they were still considered novelty items, with the
Rickenbacker Rickenbacker International Corporation is a string instrument manufacturer based in Santa Ana, California. The company is credited as the first known maker of electric guitars – a steel guitar in 1932 – and today produces a range ...
Spanish Electro guitar being the most commercially available solid-body, and
Les Paul Lester William Polsfuss (June 9, 1915 – August 12, 2009), known as Les Paul, was an American jazz, country, and blues guitarist, songwriter, luthier, and inventor. He was one of the pioneers of the solid-body electric guitar, and his prototype ...
's one-off home-made "Log" and the Bigsby Travis guitar made by
Paul Bigsby Paul Adelburt Bigsby (1899–1968) was an American inventor, designer, and pioneer of the solid body electric guitar. Bigsby is best known for having been the designer of the Bigsby vibrato tailpiece (also mislabeled as a tremolo arm) and pro ...
for
Merle Travis Merle Robert Travis (November 29, 1917 – October 20, 1983) was an American country and western singer, songwriter, and guitarist born in Rosewood, Kentucky, United States. His songs' lyrics often discussed both the lives and the economic expl ...
being the most visible early examples. Fender recognized the potential for an electric guitar that was easy to hold, tune, and play, and would not feed back at dance hall volumes as the typical archtop would. In 1948, he finished the prototype of a thin solid-body electric; it was first released in 1950 as the
Fender Esquire The Fender Esquire is a solid-body electric guitar manufactured by Fender. The Esquire was the first solid-body guitar sold by Fender, debuting in 1950.. Shortly after its introduction, a two- pickup version was built. It was soon renamed the ''B ...
(with a solid body and one pickup), and renamed first Broadcaster and then
Telecaster The Fender Telecaster, colloquially known as the Tele , is an electric guitar produced by Fender. Together with its sister model the Esquire, it is the world's first mass-produced, commercially successful Les Paul had built a prototype solid bod ...
(with two pickups) the year after. The Telecaster, originally equipped with two single-coil pickups and widely used among country and western players, became one of the most popular electric guitars in history.


Stratocaster

Instead of updating the Telecaster, Fender decided, based on customer feedback, to leave the Telecaster as it was and design a new, upscale solid-body guitar to sell alongside the basic Telecaster. Western swing guitarist Bill Carson was one of the chief critics of the Telecaster, stating that the new design should have individually adjustable bridge saddles, four or five pickups, a vibrato unit that could be used in either direction and return to proper tuning, and a contoured body for enhanced comfort over the slab-body Telecaster's harsh edges. Fender, assisted by draftsman
Freddie Tavares Frederick Theodore Tavares (1913 – 1990) was an American designer, engineer, and musician who played with Bing Crosby, Dean Martin, Henry Mancini and many others, and was also a key figure at Fender Musical Instruments Corporation for many decad ...
, began designing the
Stratocaster The Fender Stratocaster, colloquially known as the Strat, is a model of electric guitar designed from 1952 into 1954 by Leo Fender, Bill Carson, George Fullerton, and Freddie Tavares. The Fender Musical Instruments Corporation has continuously ...
in late 1953. It included a rounder, less "club-like" neck (at least for the first year of issue) and a double cutaway for easier reach to the upper registers.Burrows, T. ''et al.'' "The Complete Book of the Guitar" p. 71–72 Carlton Books Limited, 1998 Another novelty to the Stratocaster design included the use of three pickups wired to offer three different voicings, two of which could be further tailored by the player by adjusting the two tone controls. This was the first electric guitar on the market to offer three pickups and a
tremolo arm A vibrato system on a guitar is a mechanical device used to temporarily change the pitch of the strings. Instruments without a vibrato have other bridge and tailpiece systems. They add vibrato to the sound by changing the tension of the string ...
(which was actually used for
vibrato Vibrato (Italian language, Italian, from past participle of "wikt:vibrare, vibrare", to vibrate) is a musical effect consisting of a regular, pulsating change of pitch (music), pitch. It is used to add expression to vocal and instrumental music. ...
, not
tremolo In music, ''tremolo'' (), or ''tremolando'' (), is a trembling effect. There are two types of tremolo. The first is a rapid reiteration: * Of a single Musical note, note, particularly used on String instrument#Bowing, bowed string instrument ...
), which became widely used by guitarists. The three pickups could be selected using the standard three-way switch to give the guitar different sound and options by using the "neck", "middle" or "bridge" pickups. Though Leo Fender preferred the sound of single pickups, guitarists discovered they could get the switch to stay between the detent positions and activate two pickups at once. The five-way switch was finally implemented as a factory option in late 1976, adding the detent combinations of neck+middle or bridge+middle that musicians had been using for years.


Electric Basses: Precision, Jazz

During this time, Fender also tackled the problems experienced by players of the acoustic
double bass The double bass (), also known simply as the bass () (or #Terminology, by other names), is the largest and lowest-pitched Bow (music), bowed (or plucked) string instrument in the modern orchestra, symphony orchestra (excluding unorthodox addit ...
, who could no longer compete for volume with the other musicians. Besides, double basses were also large, bulky, and difficult to transport. With the
Precision Bass The Fender Precision Bass (often shortened to "P-Bass") is a model of electric bass guitar manufactured by Fender Musical Instruments Corporation. In its standard, post-1957 configuration, the Precision Bass is a solid body, four-stringed instrume ...
(or "P-Bass"), released in 1951, Leo Fender addressed both issues: the Telecaster-based Precision Bass was small and portable, and its solid-body construction and four-magnet, single coil pickup let it play at higher volumes without feedback. Along with the Precision Bass (so named because its fretted neck allowed bassists to play with 'precision'), Fender introduced a bass amplifier, the
Fender Bassman The Fender Bassman is a bass amplifier series introduced by Fender during 1952. Initially intended to amplify bass guitars, the 5B6 Bassman was used by musicians for other instrument amplification, including the electric guitar, harmonica, and ...
, a 25-watt amplifier with one 15-inch speaker (later updated to 45 watts and four 10-inch speakers). 1954 saw an update of the Precision Bass to coincide with the introduction of the Stratocaster. Incorporating some of the body contours of the Stratocaster, the update also included a two-section nickel-plated bridge and a white single-layer pickguard. In June 1957, Fender announced a redesign of the Precision Bass. The remake included a larger headstock, a new pickguard design, a bridge with four steel saddles that could be individually adjusted and a new split single-coil pickup. This proved to be the final version of the instrument, which has changed little since then. In 1960, rosewood fingerboards, wider color selections and a three-ply pickguard became available for the P-Bass. 1960 saw the release of the Jazz Bass, a sleeker, updated bass with a slimmer neck, and offset waist body and two single coil pickups (as opposed to the Precision Bass and its split-humbucking pickup that had been introduced in 1957). Like its predecessor, the Jazz Bass (or simply "J-Bass") was an instant hit and has remained popular to this day, and early models are highly sought after by collectors.


1970 – Music Man and G&L

In the 1950s, Leo Fender contracted a streptococcal sinus infection that impaired his health to the point where he decided to wind up his business affairs, selling the Fender company to
CBS CBS Broadcasting Inc., commonly shortened to CBS, the abbreviation of its former legal name Columbia Broadcasting System, is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainmen ...
in 1965. As part of this deal, Leo Fender signed a non-compete clause and remained a consultant with Fender for a while. Shortly after selling the company, he changed doctors and was cured of his illness. In 1971, Forrest White and Tom Walker formed the Tri-Sonix company (often incorrectly referred to as "Tri-Sonic"), based in
Santa Ana, California Santa Ana () is the second most populous city and the county seat of Orange County, California. Located in the Greater Los Angeles region of Southern California, the city's population was 310,227 at the 2020 census, making Santa Ana the List of ...
. Walker and White went to Leo to help finance their company and it evolved into 'Music Man', a name Leo Fender preferred over their name, Tri-Sonix. After considerable financing, in 1975, Fender became its president. The
StingRay Stingrays are a group of sea rays, which are cartilaginous fish related to sharks. They are classified in the suborder Myliobatoidei of the order Myliobatiformes and consist of eight families: Hexatrygonidae (sixgill stingray), Plesiobatidae ( ...
bass was an innovative early instrument. Though the body design borrowed heavily from the Precision Bass, the StingRay is largely considered the first production bass with active electronics. The StingRay's two-band active equalizer, high-output humbucking pickup, and high-gloss finished neck became a favorite of many influential bassists, including Louis Johnson,
Bernard Edwards Bernard Edwards (October 31, 1952 – April 18, 1996) was an American bass player and record producer, known primarily for his work in disco music with guitarist Nile Rodgers, with whom he co-founded Chic. In 2017, Edwards was selected as the ...
,
John Deacon John Richard Deacon (born 19 August 1951) is an English retired musician, best known for being the bass guitarist for the rock band Queen. He wrote several songs for the group, including Top 10 hits " You're My Best Friend", " Another One Bit ...
,
Ben Orr Benjamin Orzechowski (September 8, 1947 – October 3, 2000), known professionally as Benjamin Orr, was an American musician best known as the bassist, co-lead vocalist, and co-founder of the rock band The Cars. He sang lead vocals on sever ...
, John Taylor,
Tony Levin Anthony Frederick Levin (born June 6, 1946) is an American musician and composer, specializing in electric bass, Chapman Stick and upright bass. He also sings and plays synthesizer. Levin is best known for his work with King Crimson (since 198 ...
,
Pino Palladino Giuseppe Henry "Pino" Palladino (born 17 October 1957) is a Welsh musician, songwriter, and record producer. A prolific session bassist, he has played bass for acts such as The Who, the John Mayer Trio, Nine Inch Nails, Gary Numan, Jeff Beck ...
,
Kim Deal Kimberley Ann Deal (born June 10, 1961) is an American singer-songwriter and multi-instrumentalist. She was the bassist and the co-vocalist in the alternative rock band Pixies, before forming the Breeders in 1989. Deal joined Pixies in January ...
,
Tim Commerford Tim Commerford (born February 26, 1968) is an American musician, best known as the bassist and backing vocalist for rock band Rage Against the Machine, and supergroups Audioslave and Prophets of Rage. Since 2013 and 2015, he has also been the l ...
,
Gail Ann Dorsey Gail Ann Dorsey (born November 20, 1962) is an American musician. With a long career as a session musician mainly on bass guitar, she is perhaps best known for her lengthy residency in David Bowie's band, from 1995 to Bowie's death in 2016. Asid ...
and
Flea Flea, the common name for the order Siphonaptera, includes 2,500 species of small flightless insects that live as external parasites of mammals and birds. Fleas live by ingesting the blood of their hosts. Adult fleas grow to about long, a ...
. Later, a three-band active equalizer was introduced on the StingRay. Music Man was active in making amplifiers as well, but the HD-130 Reverb, designed to compete with the
Twin Reverb The Fender Twin and Twin Reverb are guitar amplifiers made by Fender Musical Instruments Corporation. The Twin was introduced in 1952, two years before Fender began selling Stratocaster electric guitars. The amps are known for their characterist ...
, came at a time when the clean sounds of the Twin were going out of fashion. In 1979, Leo Fender and old friends George Fullerton and
Dale Hyatt Dale Hyatt (December 10, 1925 – March 28, 2013) was an American salesman and marketing person who was a longtime associate of Leo Fender and George William Fullerton, George Fullerton. Hyatt joined the United States Army Air Forces, Army Air For ...
started a new company called G&L (George & Leo) Musical Products. G&L guitar designs tended to lean heavily upon the looks of Fender's original guitars such as the Stratocaster and Telecaster, but incorporated innovations such as enhanced tremolo systems and electronics. In 1979, Fender's wife Esther died of cancer. He remarried in 1980; his second wife Phyllis Fender became an Honorary Chairman of G&L. Despite suffering several minor
stroke A stroke is a medical condition in which poor blood flow to the brain causes cell death. There are two main types of stroke: ischemic, due to lack of blood flow, and hemorrhagic, due to bleeding. Both cause parts of the brain to stop functionin ...
s, Fender continued to produce guitars and basses. On March 21, 1991, he died, having long suffered from
Parkinson's disease Parkinson's disease (PD), or simply Parkinson's, is a long-term degenerative disorder of the central nervous system that mainly affects the motor system. The symptoms usually emerge slowly, and as the disease worsens, non-motor symptoms becom ...
. He was buried at Fairhaven Memorial Park in
Santa Ana, California Santa Ana () is the second most populous city and the county seat of Orange County, California. Located in the Greater Los Angeles region of Southern California, the city's population was 310,227 at the 2020 census, making Santa Ana the List of ...
, next to his first wife Esther. His accomplishments for "contributions of outstanding technical significance to the recording field" were acknowledged with a
Technical Grammy Award The Technical Grammy Award is a Special Merit Grammy Award presented to individuals or companies who have made contributions of outstanding technical significance to the recording field. The award was first presented in 1994 to Thomas Stockham, ...
in 2009. Fender Avenue in
Fullerton, California Fullerton ( ) is a city located in northern Orange County, California, United States. As of the 2020 census, the city had a total population of 143,617. Fullerton was founded in 1887. It secured the land on behalf of the Atchison, Topeka and Sa ...
was named after him. Phyllis Fender died on July 22, 2020.


References


External links


Fender Musical Instruments website

G&L Guitars website

Phyllis Fender Interview – NAMM Oral History Library (2003)
{{DEFAULTSORT:Fender, Leo 1909 births 1991 deaths American musical instrument makers Guitar makers Deaths from Parkinson's disease Neurological disease deaths in California American luthiers People from Fullerton, California Fender people